/* Public product layer — deliberate hierarchy, quiet depth, one interaction language. */
:root{--pp-max:1240px;--pp-ease:cubic-bezier(.22,1,.36,1);--pp-shadow:0 20px 60px rgba(28,23,18,.09)}
body{-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
.pp-eyebrow{font:700 11px/1 var(--font-body);letter-spacing:.19em;text-transform:uppercase;color:var(--red);margin:0 0 18px}
.pp-title{font:500 clamp(42px,7vw,84px)/.98 var(--font-display);letter-spacing:-.035em;margin:0;color:var(--text)}
.pp-title em{font-weight:400;color:var(--text-muted)}
.pp-copy{font-size:clamp(16px,2vw,20px);line-height:1.6;color:var(--text-muted);max-width:680px}
.pp-actions{display:flex;align-items:center;gap:10px;flex-wrap:wrap;margin-top:30px}
.pp-btn{display:inline-flex;align-items:center;justify-content:center;gap:9px;min-height:46px;padding:0 20px;border:1px solid var(--border-strong);border-radius:12px;background:var(--card);color:var(--text);text-decoration:none;font:600 14px var(--font-body);cursor:pointer;transition:transform .2s var(--pp-ease),box-shadow .25s,border-color .25s,background .25s}
.pp-btn:hover{transform:translateY(-2px);border-color:var(--text-faint);box-shadow:0 10px 30px rgba(20,15,10,.08)}
.pp-btn.primary{background:var(--red);border-color:var(--red);color:#fff}.pp-btn.primary:hover{box-shadow:0 12px 30px color-mix(in srgb,var(--red) 22%,transparent)}

/* Home: product proposition and pathways. */
.platform-hero{position:relative;min-height:780px;display:flex;align-items:center;padding:150px 5% 90px;overflow:hidden;border-bottom:1px solid var(--border)}
.platform-hero::before{content:"";position:absolute;width:min(70vw,900px);height:min(70vw,900px);right:-24%;top:-30%;border-radius:50%;background:radial-gradient(circle,color-mix(in srgb,var(--red) 13%,transparent),transparent 63%);filter:blur(10px);pointer-events:none}
.platform-hero-inner{position:relative;width:100%;max-width:var(--pp-max);margin:auto;display:grid;grid-template-columns:minmax(0,1.15fr) minmax(320px,.85fr);gap:72px;align-items:end}
.platform-proof{display:grid;grid-template-columns:1fr 1fr;gap:10px}.platform-proof a{position:relative;min-height:142px;padding:22px;border:1px solid var(--border);border-radius:18px;background:color-mix(in srgb,var(--card) 86%,transparent);color:var(--text);text-decoration:none;backdrop-filter:blur(14px);transition:transform .3s var(--pp-ease),border-color .3s,box-shadow .3s}.platform-proof a:hover{transform:translateY(-5px);border-color:var(--border-strong);box-shadow:var(--pp-shadow)}
.platform-proof .num{display:block;font:500 13px var(--font-body);color:var(--text-faint);margin-bottom:28px}.platform-proof strong{display:block;font:500 23px/1.05 var(--font-display);margin-bottom:7px}.platform-proof span:last-child{font-size:12.5px;color:var(--text-muted);line-height:1.4}
.platform-strip{max-width:var(--pp-max);margin:0 auto;padding:28px 5%;display:flex;align-items:center;gap:10px;overflow-x:auto;border-bottom:1px solid var(--border);scrollbar-width:none}.platform-strip::-webkit-scrollbar{display:none}.platform-strip span{white-space:nowrap;padding:8px 13px;border-radius:999px;background:var(--bg-2);border:1px solid var(--border);font-size:12px;color:var(--text-muted)}

/* Public service discovery. */
.svc-intents{display:flex;gap:8px;flex-wrap:wrap;margin-top:28px}.svc-intents a{padding:10px 14px;border:1px solid var(--border-strong);border-radius:999px;color:var(--text);text-decoration:none;font-size:13px;font-weight:600;background:color-mix(in srgb,var(--card) 86%,transparent);transition:.2s}.svc-intents a:hover{border-color:var(--red);transform:translateY(-1px)}
#necesidades-hub{display:block!important}.svc-card .vc-icon{font-family:var(--font-body);font-size:13px!important;font-weight:700;letter-spacing:.08em}.svc-card .vc-verbo{background:transparent!important;border-color:var(--border)!important;color:var(--text-muted)!important}.svc-card{box-shadow:0 1px 0 rgba(0,0,0,.02)}
.pa-card{box-shadow:0 1px 0 rgba(0,0,0,.02)}.pa-card .pc-ic{font-family:var(--font-display);font-size:24px}.pa-card .pc-cta{border-radius:11px!important;background:var(--text)!important;color:var(--bg)!important}.pa-card:hover .pc-cta{background:var(--vc)!important;color:#fff!important}

/* Vertical results: outcome first, then business. */
.vertical-promise{max-width:1240px;margin:-22px auto 38px;padding:0 5%;display:grid;grid-template-columns:repeat(3,1fr);gap:10px}.vertical-promise div{padding:18px 20px;border:1px solid var(--border);border-radius:15px;background:var(--card)}.vertical-promise b{display:block;font-size:13px;margin-bottom:5px}.vertical-promise span{font-size:12.5px;color:var(--text-muted)}
.eco-pcard{border-radius:20px!important;padding:28px!important;box-shadow:0 1px 0 rgba(0,0,0,.02)}.pc-actions{display:grid;grid-template-columns:1fr 1fr;gap:8px;margin-top:18px}.pc-actions a,.pc-actions button{min-height:42px;border-radius:11px;border:1px solid var(--border-strong);background:transparent;color:var(--text);font:600 13px var(--font-body);display:flex;align-items:center;justify-content:center;text-decoration:none;cursor:pointer;transition:.2s}.pc-actions .primary{background:var(--red);border-color:var(--red);color:#fff}.pc-actions a:hover,.pc-actions button:hover{transform:translateY(-1px);box-shadow:0 8px 22px rgba(0,0,0,.08)}

/* B2B: no dark islands, no dealership-only language. */
.neg-grid{grid-template-columns:repeat(3,1fr)!important}.neg-card{min-height:270px!important;border-radius:20px!important;padding:30px!important;color:var(--text)!important;background:var(--card)!important;border-color:var(--border)!important;box-shadow:0 1px 0 rgba(0,0,0,.02)}.neg-card p{color:var(--text-muted)!important}.neg-card:hover{box-shadow:var(--pp-shadow);border-color:var(--border-strong)!important}.neg-ic{font:600 12px var(--font-body)!important;letter-spacing:.08em;color:var(--acc);background:color-mix(in srgb,var(--acc) 10%,transparent)!important}
.plan{border-radius:20px!important;padding:34px!important;box-shadow:0 1px 0 rgba(0,0,0,.02)}.plan.destacado{transform:translateY(-8px);box-shadow:var(--pp-shadow)}.plan-badge{background:var(--text)!important;color:var(--bg)!important}.plan-price{font-size:2.2rem!important}.plan-context{font-size:12px;color:var(--text-faint);margin-top:8px;line-height:1.5}

/* Floating controls share the same quiet geometry. */
.theme-toggle{right:16px!important;bottom:16px!important;width:40px!important;height:40px!important;border-radius:12px!important;box-shadow:0 10px 30px rgba(0,0,0,.14)!important}.whatsapp-float{display:none!important}

@media(max-width:900px){.platform-hero{min-height:auto}.platform-hero-inner{grid-template-columns:1fr;gap:48px}.platform-proof{grid-template-columns:repeat(4,minmax(160px,1fr));overflow-x:auto;padding-bottom:8px}.platform-proof a{min-height:128px}.vertical-promise{grid-template-columns:1fr}.neg-grid{grid-template-columns:1fr 1fr!important}}
@media(max-width:600px){.platform-hero{padding:120px 20px 64px}.pp-actions{align-items:stretch}.pp-actions .pp-btn{flex:1}.platform-proof{grid-template-columns:1fr 1fr}.platform-proof a{min-height:124px;padding:18px}.platform-proof strong{font-size:20px}.neg-grid{grid-template-columns:1fr!important}.pc-actions{grid-template-columns:1fr}.plan.destacado{transform:none}}
@media(prefers-reduced-motion:reduce){.platform-proof a,.pp-btn,.svc-intents a{transition:none!important}}